I have had this question from several clients lately because they are concerned;
- Their rate is too high to be competitive
- Their rate is too low
- They have no idea why they should be concerned…
I counsel them that the wrap rate (fully burdened rate) needs to fairly represent their indirect costs that they incur while staying competitive in the market; after all they are competing in a market where all other things being equal, the low price will win.
What are you seeing for rates in your clients and are you seeing any trends?